TVT practical guide

What to prepare before commissioning a website

A usable website brief starts with the customer and the action they should take.

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Define the customer action

Prepare the evidence

Separate information from transactions

Confirm acceptance and ongoing work

Put it to work.

Use these questions to prepare the information you already have and identify what needs discussion.

Example of a concise website brief

Illustrative brief: a local service business wants visitors to view approved services and prices, inspect genuine work and request an appointment by WhatsApp. The business supplies its logo, page copy, prices, contact details and permission to publish imagery. Live availability and payment are excluded unless separately scoped.

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